Post by account_disabled on Feb 17, 2024 3:49:07 GMT -5
How does neuromarketing help in sensory marketing? Neuromarketing serves as support in sensory marketing since it applies techniques that belong to neuroscience to analyze the emotional levels of attention and memory produced by certain stimuli in the field of marketing and advertising. By collecting different consumer reactions to ads for a specific brand, neuromarketing provides precise information to improve resources, marketing, sales, and even the products themselves. In summary, neuromarketing can be considered as the technical support of sensory marketing thanks to the fact that conclusions are drawn from the study carried out on the consumer's psychophysiological responses about their purchase decision process. The five senses and sensory marketing Below we will detail how each of the senses work in sensory marketing: 1.
Visual marketing This type of marketing focuses on the use of phone numbers data designs, colors, shapes and sizes. It is a strategy for offline use and can be easily applied in merchandising, physical sales sites, packaging, in shop windows and others. Remember that the main objective of stimulating this sense is to remain in the memory of your clients for a long time. Important aspects to consider in visual marketing: Color is very important to persuade when buying. The other aspect is the lighting of your premises, in addition to the feeling of warmth, it helps the quality of the materials of your product to be better perceived. 2. Olfactory marketing It is the most powerful of the senses in terms of memory and emotions, which is why the stimulation of this sense is a tool that you must know how to use very well.
For some big brands, the adoption of their own aroma has helped them position themselves comfortably and safely in the market to which they are directed. We know that it is a point that you are interested in expanding on and that is why we inform you that there is an article on our blog, dedicated especially to olfactory marketing. marketing: TEST How much do you know about marketing? Channels, metrics, tools, digital marketing methodologies... Test yourself with this test! (it won't take you more than 3 minutes). Take the test! FREE classes What would it be like to take one of our master's degrees? The best thing is that you try it yourself with these totally FREE classes! Sign up and live the experience of being part of the business school that has put the traditional educational model in check.
Visual marketing This type of marketing focuses on the use of phone numbers data designs, colors, shapes and sizes. It is a strategy for offline use and can be easily applied in merchandising, physical sales sites, packaging, in shop windows and others. Remember that the main objective of stimulating this sense is to remain in the memory of your clients for a long time. Important aspects to consider in visual marketing: Color is very important to persuade when buying. The other aspect is the lighting of your premises, in addition to the feeling of warmth, it helps the quality of the materials of your product to be better perceived. 2. Olfactory marketing It is the most powerful of the senses in terms of memory and emotions, which is why the stimulation of this sense is a tool that you must know how to use very well.
For some big brands, the adoption of their own aroma has helped them position themselves comfortably and safely in the market to which they are directed. We know that it is a point that you are interested in expanding on and that is why we inform you that there is an article on our blog, dedicated especially to olfactory marketing. marketing: TEST How much do you know about marketing? Channels, metrics, tools, digital marketing methodologies... Test yourself with this test! (it won't take you more than 3 minutes). Take the test! FREE classes What would it be like to take one of our master's degrees? The best thing is that you try it yourself with these totally FREE classes! Sign up and live the experience of being part of the business school that has put the traditional educational model in check.