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are focusing on consumer data. However, what we should probably ask ourselves is, what data do we need to have about consumers What applications should we use after we have consumer data And finally, after establishing and owning this data, can we afford the cost-benefit ratio Only in this way can we avoid this data arms race from becoming a bad investment with empty joy. advertise Each industry has different applications of consumer data, and the degree of mastery of
consumer data is also different. The data concepts and collection methods developed are also different. (The author of this article is Liu Anwei, director of social marketing planning at Ogilvy Taiwan) Further reading [Ogilvy Viewpoint] The battle Spain Phone Number List for attention and influence [Ogilvy Viewpoint] Interpretation of the true strategic significance of public relations [Ogilvy Viewpoint] Rational appeal, emotional receipt Marketing rules for beauty brands Subscribe to the Fast100 newsletter (sent
every Monday) A must-have reading that focuses on new industry knowledge, corporate growth mindset, and creates industry breakthrough advantages subscription Direct to Customer DTC InternetMarketing digitalmarketing path precisionmarketing direct marketing you may be interested Don’t Disturb is the Gentleness of Luteng. You only post 3 lines a week. How can you become the best online deal maker manage Don’t Disturb is the Gentleness of Luteng. You only post 3 lines a week. How can you become the best online deal maker Nestlé and Unilever are afraid of flipping consumption "Micro-brands" are invading Heavy foreign media Nestlé and Unilever are afraid of flipping consumption "Micro-brands" are invading 2018 digital marketing trends manage 2018 digital