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of innovative marketing technology (MarTech). and at the same time also sets its business goals Struggling with investment returns. (Extended reading: Do you understand "Hello" If you want to compete directly with6 major marketing principles ) advertise In any case. the introduction of new technologies must be able to create value for the enterprise to be meaningful. In recent years. most cases of marketing technology introduction in the industry are related to data applications.
such as "data management platform". "data-driven marketing" and "real-time marketing" related technologies and solutions. Looking at the "Digital Marketing and Advertising Technology Hype Cycle" (below). we can observe several Luxembourg Phone Number List technological changes: Digital Marketing and Advertising Technology Hype Cycle (Chart Source: Gartner. Hype Cycle for Digital Marketing and Advertising. 2019) Customer Data Platform (CDP): The industry still has high expectations for CDP. but due to data quality. technical difficulty and data management. CDP has gradually been pushed to the bottom compared with 2017 and 2018. This also means that the actual
conditions will focus the technical scope of CDP in the short term. which is conducive to the application and development of business models. advertise Artificial intelligence for marketing (AI for marketing): "Artificial intelligence" is on the wave of emerging technologies. and marketing technology driven by artificial intelligence has naturally attracted much attention. The curve position has climbed to its peak since 2017. The industry often hears things like "AI automatically generates a large amount of advertising materials". "AI finds precise advertising audiences"... Artificial intelligence applications such as this are no longer new technologies. However. what else can be