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Post by santohasan45 on Feb 15, 2024 4:58:04 GMT -5
Campaigns were scaled: body tinting and wrapping services were separated into separate Performance Max campaigns. Also added new audience signals, videos and photos for campaigns. We cleaned keywords for search campaigns: we removed queries that consumed the budget and were not converted into applications. Adjusted the target CPA for all campaigns. They gradually increased the budget and worked on reducing the SRA to UAH 150. Dynamics of indicators Dynamics of indicators The new results of the Senegal Phone Number List campaigns gave us the main conclusion: setting the conversion cost of UAH 150 is very limiting for the campaign. Under such conditions, the opportunities to receive The amount of traffic and demand for services for the corresponding periods of 2021 and 2022 were also analyzed. Since the start of the full-scale war, traffic has dropped by 50%, and the target CPA of UAH 150 was relevant for the traffic volumes recorded before these events.
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